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THE PROMISE WESWEAR

WeSwear isn't just a brand; it's a battle cry for the youth, the change-makers, and the rebels who refuse to accept the status quo. The following is the story of WeSwear told through our take of an ancient Japanese myth called Urashima Taro.

OUR STORY BEGINS WITH A QUESTION

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Questions like:

  • Why do we learn about the world’s problems, but rarely practice solving them?

  • Why does consumption feel disconnected from consequence?

  • Why does responsibility so often come last in business?

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WeSwear exists as a response to those questions.

Not as a brand.
Not as merch.
But as a promise in action.

WHAT  WESWEAR  MEANS

Weswear means we promise.

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We promise to:

  • learn before we produce

  • question before we consume

  • build businesses that educate, not extract

  • design products that carry meaning, not just logos

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At GGI, WeSwear is where education meets responsibility where learning doesn’t end in a classroom, and values don’t stop at intention.

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(SDG 4 × SDG 12)

FROM IDEAS TO IDENTITY - WEWEAR WHAT WESWEAR BY

Education (SDG 4) teaches us what the world needs.
Responsible consumption (SDG 12) asks us how we respond.

WeSwear connects the two.

Every product is:

  • a conversation starter

  • a learning artifact

  • a visible commitment to responsible business

What WeWear reflects what WeSwear — and what we’re willing to stand for.

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This is education you don’t just study.
It’s education you practice.

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FROM STORY TO SYSTEM

Weswear follows that same path.

Our products are designed to reflect:

  • transparency over trend

  • durability over disposability

  • improvement over perfection

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Each item carries:

  • intentional material choices

  • ethical production considerations

  • honest acknowledgment of trade‑offs

Because responsible business isn’t about being flawless it’s about being accountable.

MORE THAN SDG 12

A PLATFORM FOR ALL SDGS

While Weswear is rooted in responsible consumption and production, it doesn’t stop there.

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Our collections are designed to:

  • highlight different global challenges

  • support conversations across all Sustainable Development Goals

  • show how business decisions ripple into education, equity, climate, health, and opportunity

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The SDGs are not separate problems.
They are interconnected systems.

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Weswear makes those connections tangible.

CULTURE:

BOLD WITH PURPOSE

WeSwear reflects GGI’s culture:

  • Youth‑led

  • Future‑focused

  • Honest about complexity

  • Serious about solutions

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We are aggressive about impact, not language.

Innovative without being exclusionary.

Accessible without being watered down.

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This is responsible business designed for the next generation, not nostalgia.

WHY MERCH MATTERS

Merch is often passive.

​Weswear is intentional.

It exists to:

  • fund further innovation and education

  • normalize responsibility in everyday choices

  • turn awareness into participation

When someone wears Weswear, they’re not just supporting GGI they’re signaling a commitment to learning, responsibility, and action.

THE PROMISE WE CARRY FORWARD

Like Remi & Star, we don’t claim certainty.

​We claim commitment.

To keep learning.

To keep building.

To keep questioning how business can serve people and planet not the other way around.

This is the promise we wear.

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UNCOMFORTABLE TRUTHS. NECESSARY ACTION.

Education in action. Responsibility made visible.

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